When new sellers ask what is the best thing to sell on Amazon, the answer depends on demand, trends, and profit margins. Choosing the best things to sell on Amazon is the smartest way to succeed and avoid saturated categories. Whether you’re a beginner or a growing FBA seller, understanding the best product to sell on Amazon helps you make an informed, profitable start.
Here are the key takeaways before we begin:
- High-demand + low-competition products perform best
- Lightweight items reduce FBA fees
- Private-label options increase profits
- Trend-based items can scale fast
- Evergreen categories stay profitable year-round
This guide breaks down the top products to sell on Amazon, product research methods, trends, mistakes to avoid, and a simple step-by-step approach for beginners.
Step-by-Step: How to Find the Best Things to Sell on Amazon
1. Do Product Research
Use tools like:
Look at demand, Best Sellers Rank, and reviews to spot the top products to sell on Amazon.
2. Check Competition Levels
Avoid items with hundreds of sellers unless you can differentiate.
3. Calculate Profit Margins
Consider:
- Amazon referral fee
- FBA fee
- Shipping cost
- Production cost
A strong margin = 25–40% minimum.
4. Analyze Trends
Check Google Trends, TikTok viral items, and Amazon Movers & Shakers. Many trending items become the best product to sell on Amazon due to rising demand.
5. Order Samples Before Launch
Always test product quality before sending inventory to FBA.
6. Optimize Your Listing
Use keywords naturally like best things to sell on Amazon and top products to sell on Amazon to rank higher.

Common Issues and How to Fix Them
Issue 1: Low Profit Margins
Fix: Use margin calculators before ordering inventory.
Issue 2: High Competition
Fix: Look for niche variations or bundle offers.
Issue 3: Slow Sales
Fix: Improve listing, better images, enhanced PPC.
Issue 4: High Return Rates
Fix: Sell high-quality, easy-to-use products.
Issue 5: Expensive Shipping
Fix: Choose smaller, lightweight items — they usually become the best things to sell on Amazon anyway.
Safety Tips for Selling on Amazon
Even though you’re not selling hazardous items, always:
- Avoid restricted categories unless approved
- Follow Amazon compliance for packaging
- Check product testing standards
- Read policy updates regularly
- Avoid risky or regulated items
Selling the best product to sell on Amazon is only profitable if you stay compliant.
PlugBooks – Your Amazon Accounting Partner
Running an Amazon business gets easier when your numbers stay clean. PlugBooks automatically syncs your Amazon sales, fees, refunds, and reports directly into QuickBooks or Xero — saving you hours every week.
Scale confidently while PlugBooks handles your bookkeeping in the background.

FAQs
1. What is the best thing to sell on Amazon for beginners?
The safest choice is lightweight items in Home, Beauty, or Fitness. These categories often include the best things to sell on Amazon for new sellers.
2. What are the top products to sell on Amazon right now?
Tech accessories, beauty tools, pet products, and eco-friendly items are currently among the top products to sell on Amazon.
3. How do I find the best product to sell on Amazon?
Use research tools, analyze BSR, and check margins. The best product to sell on Amazon is one with low competition but high demand.
4. Is there one single best product to sell on Amazon?
No. Instead, sellers look for categories with consistent demand. That’s why people ask what is the best thing to sell on Amazon, but the answer varies by niche.
5. Are trending products good to sell?
Yes—if you move fast and differentiate, trending categories often include the top products to sell on Amazon.
6. How much money do I need to start?
Most sellers start with $500–$2,000 for inventory and FBA fees.
Quick Recap
- The best things to sell on Amazon are lightweight, profitable, and low-competition.
- Use tools for product research.
- Avoid risky categories.
- Understand fees and profit calculations.
- Check trending items to find the best product to sell on Amazon.
Conclusion
Choosing the best things to sell on Amazon is the key to building a profitable, sustainable business. Whether you’re researching trends, checking margins, or asking what is the best thing to sell on Amazon, the goal is simple: find products with strong demand and realistic competition.
Start small, research smart, and use tools like PlugBooks to manage your financial side — and you’ll be ready to sell the top products to sell on Amazon with confidence.

FAQs
1. What are the best things to sell on Amazon FBA?
Popular and easy to ship, items for the house, health, and tech products do great with FBA.
2. Which item should I offer on Amazon to maximize sales?
Use product research tools like Jungle Scout or Helium 10 to examine sales patterns, competitors, and potential earnings.
3. I want to profit while I sleep. On Amazon, what would be the finest product to sell?
Once set up, digital print-on- demand items or private label goods can be used to provide a consistent flow of passive income.
4. Should you market holidays?
Indeed, combine them with items that will always appeal to maintain year-round sales.
5. What performance do those just beginning out on Amazon exhibit?quick
Yes, If beginners study on the items and use tools like Plugbooks.io to monitor their development, they can perform really well.