If you have a Shopify store, you know how hard it is to make money online. You can have great stuff, but if consumers can’t locate your store on Google, you won’t make many sales. That’s why it’s important to use Shopify SEO tips to get more people to see your store and bring in more consumers.
The best part? Shopify SEO doesn’t have to be hard. You may make your firm grow steadily by using the proper blend of SEO sorts and useful advice.
Keynotes
- SEO has different types like on-page, off-page, and technical SEO.
- Shopify SEO tips can make your store stand out.
- Speed, content, and mobile design matter more than ever.
- Local SEO is powerful if you target specific cities or regions.
- SEO is a long-term investment that pays off with consistent effort.
Core Types of SEO (for Shopify)
On-Page SEO
This focuses on everything inside your Shopify store—keywords, titles, descriptions, headings, and images.
👉 Example: Use a keyword-rich product title like “FightSense Small Stun Gun – Compact Self-Defense Tool” instead of just “Stun Gun.”
You can also track how these optimizations affect your sales with the PlugBooks Shopify Profit Calculator.
Off-Page SEO
This happens outside your site, like backlinks, influencer mentions, and brand reputation.
👉 Example: Partner with bloggers or influencers who link to your products.
Technical SEO
This ensures your site runs smoothly for both search engines and users. It includes speed, mobile design, and structured data.
👉 Example: Compress images with TinyPNG to boost page speed.
Specialized Types of SEO
Local SEO
Perfect for targeting customers in specific regions. Add location-based keywords and claim your Google Business Profile.
Content SEO
Creating blogs, guides, and FAQs helps you rank for more keywords and build authority.
E-commerce SEO
Specialized for online stores—focus on product pages, collection descriptions, reviews, and structured navigation.
Monitor how these optimizations affect revenue with PlugBooks Shopify Bookkeeping.
Voice Search SEO
Optimize for natural, question-based searches like “What’s the best small stun gun for women?”
Mobile SEO
Since Google ranks mobile-first, a responsive theme and smooth checkout on phones are essential.
30+ Shopify SEO Tips (Practical Steps)
1. Look up keywords
Use tools like Google Keyword Planner or Ubersuggest to find out what your audience is looking for.
2. Go after long-tail keywords
Instead of general searches, try more targeted ones like “best small stun gun for women.”
3. Put keywords in the titles of your home pages
For higher rankings, put your core keyword in the title of your homepage.
4. Keep Meta Descriptions to Less Than 160 Characters
Make them short, interesting, and full of keywords.
5. Make sure your URLs are short and clean.
Instead of long, convoluted links, use structures like /collections/small-stun-guns.
6. Put Keywords in H1s
There should be one H1 on each page that has your goal term.
7. Write Unique Product Descriptions
Don’t copy and paste; instead, write new information that is useful.
8. Give pictures alt text
Use keywords to describe your pictures so that people can find them more easily.
9. Speed up by compressing images
Sites that load faster rank better and make customers happier.
10. Get rid of apps you don’t use
Apps that you don’t need make your Shopify store run slower.
11. Use a Mobile-First Theme
Make sure your theme looks and works great on mobile.
12. Write on your blog often
Use the blog tool on Shopify to get high rankings for long-tail keywords.
13. Make blog posts out of FAQs
Answer popular inquiries in depth—Google loves this kind of information.
14. Interlink Blogs, Products, and Collections
Help customers (and Google) navigate easily through your store.
15. Make a page with frequently asked questions
For SEO value, include questions and answers that are full of keywords.
16. Use local keywords
If you serve certain areas, use city and state names. You can track how these local SEO improvements impact your sales with the PlugBooks Shopify Profit Calculator.
17. Add Schema Markup
Add reviews, ratings, and price snippets to make search results better.
18. Get Reviews from Customers
They gain trust and add new content that is rich in keywords.
19. Use canonical tags to fix duplicate content.
Let Google know which version of a page is the main one.
20. Make navigation easy
Put choices in a reasonable order, such as “Self-Defense Tools > Stun Guns > Small Stun Guns.”
21. Add 300–400 Words to the Collection Pages
Use useful, keyword-rich content to explain your collections.
22. Make Backlinks
Ask for guest posts, mentions from influencers, or partnerships.
23. Send your Sitemap to Google Search Console
Shopify makes one for you automatically. Send it in to get it indexed faster.
24. Fix links that don’t work (404s)
Broken links are bad for SEO, so locate and fix them right away.
25. Include buttons for sharing on social media
Ask people who visit your site to spread your blogs and products.
26. Keep an eye on keywords in the Search Console
Keep an eye on which keywords bring in traffic and make them even better.
27. Use Analytics to Keep Track of Traffic
Find out which sites do the best and where you can make them better.
28. Don’t Make Pages for Thin Products
Each product should have at least 200 words of original content.
29. Update Old Content
Add new information to old blogs and descriptions.
30. Make sure HTTPS is safe
Shopify has SSL, however you should always verify to make sure your store is safe.
31. Don’t use too many keywords
Make sure your keywords seem natural and are easy for customers to understand.
32. Look at your rankings in incognito mode.
See search results for your terms that aren’t skewed.
33. Be patient; SEO takes time.
Most retailers experience benefits after working hard for 3 to 6 months.
Free SEO Tools for Shopify Sellers
- Google Keyword Planner – Discover the best keywords for products and blogs.
- Ubersuggest – Get keyword ideas and site audit suggestions.
- Google Search Console – Monitor rankings, fix indexing issues, and track performance.
- Google PageSpeed Insights – Check site speed and mobile optimization.
- TinyPNG / Compressor.io – Compress images without losing quality.
- AnswerThePublic – Find popular questions for blog ideas and FAQs.
How PlugBooks Supports Shopify Sellers
At PlugBooks.io, We help Shopify sellers by making it easier for them to keep track of their money, taxes, and sales. Our tools work perfectly with Shopify, QuickBooks, and Xero. This helps you save time, stay compliant, and focus on growing your store instead of worrying about numbers.
Conclusion
Shopify SEO tips are not something you do once and forget. By learning different kinds of SEO and applying practical recommendations, you can make your store rank higher, load faster, and attract more loyal customers..
Start with small steps like improving product titles and speeding up your site. Then use SEO Shopify tips for blogs, backlinks, and local SEO. These actions will bring a steady stream of traffic over time.
Frequently Asked Questions
1. How long does it take for Shopify SEO to work?
With persistent effort, it usually takes 3 to 6 months.
2. Do I need SEO apps for Shopify?
Tools like Plug in SEO or Schema Plus can help, but not all the time.
3. Is it vital for Shopify SEO to blog?
Yes! Blogs can help you rank for inquiries and long-tail keywords that product pages couldn’t do on their own.
4. How can I know if my Shopify SEO is working?
You can keep an eye on keywords, traffic, and conversions with Google Analytics and Search Console.
5. Can PlugBooks help with SEO for Shopify?
Yes, of course! PlugBooks helps you keep track of your books, your income, and your accounting, so you can focus on making your store better and selling more.
6. What are top SEO Shopify tips for boosting traffic?
Use keywords, optimize images, write blogs, build backlinks, and ensure mobile-friendly design.