Shopify continues to grow as one of the most powerful eCommerce platforms in 2025. While the platform itself gives sellers plenty of tools, scaling a store often requires smart integrations. This is where Braze Shopify integration comes in.
Braze specializes in customer engagement, helping merchants send personalized campaigns, automate customer journeys, and build stronger retention strategies. But while Braze covers the marketing side, there’s another major piece sellers can’t ignore—accounting and financial clarity, which is exactly what PlugBooks provides.
keynotes
- Personalized campaigns powered by Braze.
- Seamless customer data sync with Shopify.
- Automated marketing journeys that save time.
- PlugBooks for accounting, COGS, and fees tracking.
- A complete growth strategy when both are used together.
What is Braze Shopify Integration?
At its core, Braze is a customer engagement platform. It connects with Shopify to sync customer and order data, making it easier for brands to communicate with shoppers in real time.
With Braze integrated into Shopify, sellers can:
- Send abandoned cart recovery emails to boost sales.
- Build personalized customer journeys across multiple channels.
- Segment audiences based on behavior, purchase history, or engagement.
- Deliver push notifications, SMS, and in-app messages.
This makes Braze an excellent choice for businesses focused on scaling through targeted and automated marketing.
Key Benefits of Braze Shopify Integration in 2025
1. Better Customer Engagement
Braze helps Shopify merchants craft highly targeted marketing campaigns that connect with customers on a personal level.
2. Automated Customer Journeys
From welcome emails to loyalty programs, Braze creates automated workflows that save time and increase efficiency.
3. Multi-Channel Communication
With support for SMS, push notifications, and email, sellers can reach customers wherever they are.
4. Stronger Retention Strategies
Customer loyalty is critical in 2025. Braze makes it easier to nurture repeat customers through data-driven engagement.
5. Scalable Personalization
Whether you’re a small store or a large enterprise, Braze adapts to your customer base and scales as your business grows.
Where Braze Stops: The Financial Gap
While Braze excels at marketing automation, it does not cover the financial side of running a Shopify business. Sellers using Braze may face challenges like:
- No visibility into profit margins.
- No tracking of Shopify fees, Amazon/eBay charges, or COGS.
- No integration with QuickBooks or Xero for bookkeeping.
This is where PlugBooks fills the gap.
Why Sellers Need PlugBooks Alongside Braze
PlugBooks is built specifically for the financial and accounting needs of eCommerce sellers. Unlike Braze, PlugBooks focuses on the back-end essentials that every business needs to stay profitable.
Key features of PlugBooks include:
- Multi-channel sync: Shopify, Amazon, and eBay integrations.
- Accounting automation: Direct QuickBooks and Xero connections.
- COGS and profit visibility: Automated reporting for true financial insights.
- Fees and expenses tracking: No more hidden surprises.
In short, while Braze drives customer engagement, PlugBooks ensures sellers know exactly where their money is going and how profitable their business really is.
Braze vs PlugBooks: Complementary Tools
Instead of viewing them as competitors, it’s important to understand how Braze and PlugBooks work together.
| Feature | Braze | PlugBoos |
| Marketing Automation | ✔️ | ❌ |
| Customer Segmentation | ✔️ | ❌ |
| Abandoned Cart Emails | ✔️ | ❌ |
| Fee Tracking & COGS | ❌ | ✔️ |
| QuickBooks/Xero Sync | ❌ | ✔️ |
| Multi-channel Sales Sync | ❌ | ✔️ |
👉 When used together, Braze handles the marketing, while PlugBooks manages accounting, giving Shopify sellers a complete system for growth.
Best Practices for Shopify Sellers in 2025
- Use Braze to create segmented, targeted campaigns.
- Track marketing ROI with PlugBooks’ accounting insights.
- Automate customer journeys through Braze while automating accounting with PlugBooks.
- Compare campaign results against profit margins for better decisions.
- Build a balanced strategy that covers both customer retention and financial clarity.
Conclusion
The Braze Shopify integration is one of the best tools available for sellers who want to strengthen customer engagement and retention in 2025. But while Braze powers marketing automation, it doesn’t cover accounting needs.
That’s where PlugBooks steps in—giving sellers the missing piece: fees tracking, QuickBooks/Xero sync, and true profit visibility.
Together, Braze and PlugBooks form a complete growth strategy, helping Shopify merchants focus on both customer engagement and financial health.
👉 Ready to simplify your Shopify accounting? Try PlugBooks today and let automation handle your finances while you focus on growing your store.
FAQs
1. What is Braze Shopify integration?
It’s a connection between Braze and Shopify that syncs customer and order data for better marketing campaigns.
2. Does Braze help with Shopify accounting?
No, Braze focuses on engagement and marketing automation, not accounting.
3. Why do I need PlugBooks with Braze?
PlugBooks covers accounting, COGS, and fee tracking—features Braze does not provide.
4. Can I use Braze and PlugBooks together?
Yes, they complement each other: Braze handles marketing, PlugBooks manages finances.
5. What is the best Shopify integration in 2025?
A combination of Braze for engagement and PlugBooks for accounting gives sellers the most complete solution.
6. How does Shopify Braze integration improve marketing automation?
Shopify Braze integration allows real-time syncing of customer behavior and order data, enabling sellers to send automated, personalized campaigns that boost engagement and sales.