Amazon Handmade is a terrific way for artists and craftsmen to get their work in front of more people in the fast-paced world of online shopping. This marketplace enables you to turn your passion for crafting jewelry, home decor, or custom clothing into a lucrative business.
Let’s go over everything you need to know to sell with confidence.
What does it signify when something is “Amazon Handmade”?
The Amazon craft platform is a component of Amazon’s marketplace that solely sells handmade goods. It began in 2015 and connects millions of buyers across the world who want unique items with expert crafters.
Some of the most popular kinds of things to buy include:
- Jewelry and accessories.
- Clothes and bags
- Furniture and things to decorate your home
- Toys and stationery
- Things for the kitchen and dining room
This site is distinct from other places that sell mass-produced things since it values authenticity and craftsmanship.
Why would you want to sell on Amazon Handmade?
There are a number of unique perks to choosing Amazon for artists that could help your business grow faster:
Reach Around the World:
- Use Amazon’s large customer base to your advantage.
- Let millions of internet shoppers see what you’ve done.
A Reliable Platform
- Sell on one of the most secure and reliable online stores in the world.
Trusted Platform
- Sell on one of the world’s most secure and reliable marketplaces.
- Benefit from Amazon’s strong reputation and built-in customer trust.
Group of Craftsmen
- Join a group of talented makers from all over the world.
- Get support and resources that are made only for businesses who produce products by hand.
👉 Pro Tip: Customers usually buy more handcrafted items because they admire how unique and personal they are.
To grow your reach even faster, explore the best Amazon seller tools to automate, scale, and optimize your handmade business.
How to Figure Out Amazon Handmade Fees
You need to know how the costs operate before you open your store:
- The referral fee is 15% of the total amount of each transaction.
- No Monthly charge: Unlike other Amazon sellers, artisans don’t have to pay the monthly charge for the Professional selling plan.
- No Listing Fees: You can list anything without having to pay anything up front.
To plan your pricing smartly, use our Amazon FBA revenue calculator to estimate your profit after Amazon fees and other costs.
This makes the platform affordable for small businesses and solo artisans.
How to Get Started Selling on Amazon Handmade
1. Join by signing up
Please fill out a short application that tells us about your product and how you create it. Amazon looks at every application to make sure it satisfies quality standards.
2. Start your artisan shop
Once you get the go-ahead, you’ll build an Artisan Profile, which is a tale about your brand. Use it to show off your creativity, how you do it, and what inspires you.
3. Write out what you have for sale.
- Include photographs that are clear and of good quality.
- Make your product descriptions and titles engaging.
- Use keywords in a way that seems natural to get more people to find you in search engines.
4. Ways to Meet
- Use Fulfilled by Amazon (FBA) if you want your order to arrive quickly.
- You can also pack and mail your own things for a more personal touch.
How to Succeed on the Amazon Artisan Marketplace
To stand out in a growing market for handmade goods, use these tried-and-true methods:
Improve Your Listings
- Use titles that have a lot of keywords in them and explain what the page is about.
- Give exact details about the item, like its size, material, and how to take care of it.
Take Pictures That Are Good
- Put different points of view on display.
- Include photographs of individuals using the product to help shoppers imagine it in use.
Talk to Customers
- Quickly answer questions.
- Send buyers thank-you notes or remarks that are special to them.
Focus on Sustainability
- People who shop these days like goods that are good for the environment and made with care.
- Tell folks what you believe in on the pages for your products.
Streamline Your Accounting with PlugBooks.io
If you make things by hand, you have to find a way to combine your creative work with your money. In that area, PlugBooks.io is useful:
- It’s easy to connect your Amazon Pay account to QuickBooks and Xero.
- Set up automatic invoicing and bookkeeping.
- Stay focused on your work, save time, and make fewer mistakes.
👉 To learn more, go to PlugBooks.io.
Amazon Handmade vs. Etsy: What’s the Difference?
| Feature | Amazon Handmade | Etsy |
| Audience | Global, large-scale | Niche, handmade & vintage |
| Fees | 15% referral fee | Listing + transaction fees |
| Shop Design | Standard layout | Highly customizable |
| Fulfillment | FBA & self-fulfillment | Self-fulfillment only |
Both platforms can be powerful tools, but Amazon for artisans offers unmatched reach and trusted infrastructure.
Common Mistakes to Avoid
❌ Not paying attention to keywords and SEO
❌ Not responding to texts right immediately
❌ Asking for too much or too little money for things
❌ Not having product description or sizing charts
Questions and Answers About the Amazon Artisan Marketplace
1. Do you have to pay to join Amazon Handmade?
Yes, sellers don’t have to pay anything each month, and applying is free. You only have to pay a charge for each sale you send.
2. Can I sell on Amazon Handmade if I currently sell on Etsy?
Yes, a lot of artists use both sites to receive the greatest attention.
3. How long does it take to receive the go-ahead?
It normally takes one to two weeks, depending on the product and how long the review line is.
4. Do I need a company license?
Not usually, but having one can help with taxes and the law.
5. What can I do to increase sales?
Use good photos, make sure your keywords work as well as they can, ship quickly, and keep up great customer service.
Quick Summary:
- The Amazon artisan marketplace lets consumers from all over the world buy crafts from artisans.
- It’s cheap since you don’t have to pay a monthly fee.
- Better listings and great photographs make it easier to find stuff.
- PlugBooks.io helps merchants keep track of their money more easily.
- There are other sites that compete with Amazon, but none can do as much.
Final Thoughts
Not only is Amazon Handmade a terrific place to buy items online, but it’s also a great method to build your handmade brand around the world. By focusing on quality, telling stories, and finding smart methods to improve your job, you may build a loyal customer base that appreciates what you do.
If you’re ready to take your handmade business to the next level, set up your shop and let your creativity shine!
One thought on “Amazon Handmade: Selling Guide for Artisans 2025”